- Posted On: 2020-09-23
- Posted By: Anjali
- Total Views: 1391
- Service: Search Engine Optimization
Before we learn why GEO is essential, let us first understand what SEO is? And what does GEO mean?
SEO Search Engine Optimization is a service provided by the professional, who after specific keywords research, use those keywords into the web content, which helps the website to rank better in Google. So a business owner for online business will surely opt to SEO professional. Here are some the benefits of SEO for any business.
GEO here refers to the latitude and longitudinal location of the business. It is evident that the company will work around its locality. For instance, a bakery will sell its bread, to the local people of the place instead of transporting it outstation. So it is essential to target relevant keywords to rank better, in a short duration and less budget.
Let us discuss it in details.
When it comes to ranking, you would like to rank for the exceptionally relevant keywords that a professional uses in your niche. The issue is that when you do that your competitors undoubtedly comprises some significant brands that have substantial SEO budgets.
SEO is highly competitive, and the reality is you won't have the ability to compete with the large brands. However, you can take advantage of the way important Local SEO is for Google right now. This is precisely where geo-targeting measures in to supply you with a huge helping hands.
Targeting Location - Specific Keywords
The purpose here is that you wish to get around the really hard keyword competition. You can do this in search engines by choosing the method of targeting the location-specific keywords.
What does this actually mean?
To put it as straightforward as possible, instead of targeting a keyword like "purchase shoes", you aim a more specific, longer, location-specific keyword like "purchase shoes in India". Rather than "automobile repairs India", you go deeper, like "car repairs Kolkata".
The most important idea here is to narrow it down as far as possible. You can go as targeted as narrowing down some of the key phrases you use to road level. However, it would help if you made an effort to cover as much of your field of service as you can.
Why Target Such Specific Keywords?
Using geo-targeting SEO provides some benefits that we simply can't dismiss for SEO specialists and business owners. A number of the Ones That we should note are :
Lower Competition - While it is almost impossible for smaller companies to rank for the highly competitive search phrases like "protein supplements" or "bakery", it is much easier to rank for the location-specific keywords since the competition is naturally much smaller.
Lower Price - You have to shell out money on your SEO campaigns so once you go for the very competitive conditions, the effort quickly becomes really expensive. Together with geo-targeting, you cover a whole lot less. Together with geo-targeting campaigns, the time needed is a good deal less.
First thing first. There are some strategies that you could use and which are relatively clear. Which includes:
Making a suitable landing page
GEO targeted keywords can be used for both paid and organic search.
However, to take full advantage of this chance, you will need location-specific landing pages.
We should attempt in building one specific location for all the service that you offer. Afterwards, when you utilize local SEO ranking strategies, it is possible to point your links towards the right resource.
Using Targeted Top Level Domains
This is a tactic that you could definitely use if you plan to start a site to support local markets. However, it is also something you may consider if organizing proper redirects is not an issue for you.
TLDs (top-level domains) are those domains with extensions which are location-specific, like.co.UK, or.com.au. It has much more weight than that which many expect when referring to the country-specific Google search engines used by the user.
When referring to the apparent SEO strategies you can use to get a geo-targeting effort, we could mention a few examples:
Registering In Local-Based Business Directories
For local SEO in general, the company directories that target a specific area are more precious than the bigger ones that have a worldwide policy. This is particularly the case when you're able to focus on the location-specific landing pages that we discussed below.
Bartering With Local Businesses
The connection which you receive from a company that services the same place as yours is quite valuable with location-specific campaigns. This is especially true in case they already have a fantastic regional coverage on internet search engines. Aim for different barters which you can set up and always opt for something beneficial for both parties.
It is as simple as that. When you hire an SEO agency to do work on your site, you need to avoid all those that do not speak about the significance of neighbourhood SEO and that do not mention geo-targeting to help you rank precisely where you serve customers. DotCreative in Kolkata is a top SEO agency that firstly aims at local SEO targetting GEO and then the overall market. For any further information, feel free to contact us at 7980358244