- Posted On: 2020-08-14
- Posted By: Anjali
- Total Views: 1189
SEO, the most frequently used word in the online marketing world. Whenever you think of shifting your business online, the first thing you will listen to is to get SEO. What is search engine optimization, and why is it so necessary?
SEO is the abbreviation of Search Engine Optimization. Let us discuss the meaning and importance of SEO in details. When you have a website, you must have it SEO friendly to rank on search engines.
For example- a person interested in purchasing clothes will search for the website with keywords like jeans, shirts, tops, sarees, etc. So if you have a clothing website, you must have these keywords stuffed in your website in accurate density for it to rank on the first page.
This is what we can term search engine optimization in the general sense. Still, it is much more complicated when described in technical terms.
After proper keyword research, high-quality content is created with a motto to increase search volume. Search engine optimization, SEO helps in displaying relevant results which will provide the best user experience for your targeted audience.
From the discussion above, we can obviously understand that SEO is an integral part of a business to run online. Without SEO, though you have a website, you won't be visible to your audience.
The persons will only visit the websites that rank on the first page and hardly visit the second page. For this, you require keyword-stuffed content, as great content provides better SEO.
Here we describe some of the benefits of SEO ( Search Engine Optimization ) for you to get a more profound knowledge about the importance of SEO for a better marketing experience.
SEO Helps in creating Brand Awareness
The term brand awareness is the amount of brand recognition a target market has. It shows how comfortable customers are using the products/services of a particular brand. Among the essential actions in promoting a product/service is by building brand awareness.
SEO ensures that search engines can easily found products/services through organic and regular searches. When a website maintains its top ranking, it will be more visible to internet users. This, in return, will lead to better sales conversion.
There's a higher chance for viewers to click on the link, which directs them to the given website. That is, having said, SEO can benefit a company by setting its brand awareness a step further.
SEO ensures a mobile-friendly website
SEO enriches user experience since Google Search added an extra parameter to rank higher. This refers to creating websites mobile-friendly.
In April 2015, Google investigation created a statement in route mobile-friendliness played an important role in ranking sites on Google Search. This change will enhance user experience and provide smooth site navigation.
Nowadays, people search for anything from their mobile devices instead of desktops or laptops. So if the website is not mobile responsive, it can be annoying for the viewers and will not be interested in your product or service anymore.
Businesses that like their site to register well on various mobile devices can request Google's aid. Through proper SEO, you can lead your web page, which can be easily operated by smartphones.
SEO is Considered a Long-Term Marketing Strategy
The time it takes for a website to reach top ranking is the same as necessary to pull it down. SEO is considered a long-term advertising and marketing plan. It requires a minimum duration of six months for a website to remain on top of their rank. Provided that Google algorithm is not changed or contest hasn't come up with more powerful search engine optimization strategies, it won't bring down the website ranking.
Hence once you reach on, the top of the search results, following a strong SEO strategy, it will become easier for you to be on the top. Though there are some exceptions to it, those are very rare as the following SEO is a time-consuming process. You will take the time to reach on the top. Similarly, it will be difficult for your competitor to remove you from the top rank.
SEO Helps in Gaining Market Share
When a site remains on top of its search engine listing, online users can easily find it. We can consider these users as leads. The moment they discover the info that they require from the site, there's a possibility for all these leads to convert to customers.
Odds are, customers will earn a purchase, subscribe to a newsletter, or register to be members. In any event, the conversion rate rises. Because of this, the company gains market share.
When you lead your industry, you will have more chance to gain market share. The audience will have more faith in you as the Search engine result shows you on the top.
SEO activates synergy of all marketing activities
Every internet marketing strategy utilized plays an important role in making SEO campaigns successful. These marketing strategies that include blogging, content promotion, direct mail, e-commerce, social media marketing, and internet management help improve rankings on many search engine sites.
Integrating these online advertising and marketing activities and aligning them towards a common goal will make it possible for companies to succeed in their advertising and marketing strategies, including SEO. It can be said, SEO acts like a communicator between your advertisement and marketing plan.
Increase Social media followers through SEO
Generally, every website provides their social media links on it. If the viewer is visiting, it likes the website that may follow your social media page and become a follower. The main thing is you should have an interesting website with engaging content that ranks on search engines.
In this way, you will get more followers on different social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. This will be a great achievement as more number of persons can organically see the posts you share. You don't have to engage in paid Ads to get more traffic on your social media pages.
After getting the benefits of search engine optimization, now it is high time to choose a reliable search engine optimization company. Here are 5 tips to choose a reliable SEO company.
You must choose a digital marketing company that specializes in SEO. There are a lot of ranking factors that should be used to make a proper SEO strategy. Link building, Internal links, image search, how Search engine work, etc. are some of them.
SEO Increases Followers on Social Media, and Brand awareness can be beneficial even in various social media stations. More frequently than not, when online consumers visit a website, they click social networking icons and, at times, become followers.
DotCreative is a top SEO company, It provides all the digital marketing services for your business to rank better in the online world. Do not hesitate to contact us at +91 7980358244 or visit DotCreative for any queries. We are happy to serve you.