- Posted On: 2020-09-08
- Posted By: Anjali
- Total Views: 591
SEO or Search engine optimization plays an important role in any website. SEO improves the ranking on different search engines. Thus becomes an integral part of any business owner to succeed in online business.
Being a business owner, you need to hire an SEO professional to rank on Google. Google is the most used search engine. About 95% of searches for any product or service is on Google. So your website must be optimized for Google.
Good engaging content is also necessary because Google crawlers search your website through different keywords. Hence, the keyword research must be properly done for your website for Google to locate you and place it in the top position. This will increase your online presence and brand visibility, which in turn will lead to sales conversion.How to get more traffic on search engines through SEO in 2020?
Here, we will discuss some of the benefits of SEO that you must know for a better online experience. We in this blog will elaborate on the benefits of SEO so that you can understand how important is SEO for your business?
- SEO Enhances User Experience (UX)
Improving a site could provide better user experience, and there are different ways to do this. Some of these are delivering relevant info, photos/videos that support text, web pages that are simple to navigate, and also a mobile-friendly website.
The ways, as mentioned above, bring about a better consumer experience. Because of this, there'll be many more clicks, increased leads, enhanced brand recall in addition to higher conversion rates. These variables, which are favored by search engine websites, will improve rank in search results.
- SEO is your Number One Source of Leads
Inbound marketing strategies are the most efficient and productive lead sources for both B2B (Business to Business) and B2C (Business to Customer) marketers, in addition to non-profit organizations. These approaches include SEO, content promotion, social websites, and testimonials, among others.
If businesses do not get leads in their SEO strategies, they should assess their actions. There can be other marketers who are profiting from their part of the pie.
- SEO delivers higher close rates
Based on data, SEO leads provide a mean of 15% close rates, whereas outbound leads deliver just under 2% comparable prices. More often than not, outbound/cold leads, wherein companies reach out to customers, bring about lower conversion rates.
On the flip side, SEO leads, wherein clients hunt for products/services, provide a more incredible conversion. Such folks have a purpose or special requirement when they're searching on the web.
- SEO Brings more conversion Rates
When a site ranks high on search engine sites, it will bound to have higher conversion prices. Its target audience will probably be more aware of its existence for so long as it maintains the top search success position.
When customers become acquainted with a brand and learn more about their own products/services, there is a greater chance for them to make a purchase.
- Brings credibility of a brand
When a new brand ranks on top, second, or third in search results, customers will believe the company is among the business's leading players. This also shows that it is a favorite brand, and a great deal of users have searched for it.
On the other hand, when the brand currently locates at the bottom of search engine results, customers might have this idea that the brand isn't just new or it is not well-known in the business. They might also think that the company has an insufficient budget for site improvement to get better results.
DotCreative is a leading SEO agency in Kolkata. It knows everything minute thing to notice to build a proper SEO Strategy and provide all the above-mentioned benefits to our clients. SEO is essential to give a tough competition to your competitors in the digital world as well.