Clicks that convert
Tight keywords and clear ad copy for people ready to enquire.
Google Ads and PPC management
Google Ads agency in Kolkata for leads you can count.
SEO builds over months. Ads can bring enquiries this week. We set up call, form and WhatsApp tracking first, then put your budget where it brings customers, for businesses in Kolkata and across India.
- Day 1
- Leads can start
- Weekly
- Optimisation
- 100%
- Your ad account
- GA4
- Conversion tracking
How ads work with us
Every rupee tracked, every lead counted.
We set up tracking first, then show your ads to people already searching for you, and optimise every week until the cost per lead makes sense.
Search adsConversion trackingWeekly optimisation
Budget under control
Spend shifts to what works, and wasted clicks get cut with negative keywords.
Leads you can count
Calls, forms and WhatsApp chats tracked and reported in plain language.
Campaigns we run
What does a Google Ads agency manage for you?
We plan, build and run your Google Ads campaigns, then improve them every week. Our Google Ads management services cover every campaign type, for businesses in Kolkata and across India.
Search ads
Text ads at the top of Google for people already searching for your service.
Local and call ads
Ads that drive calls and directions to your clinic, shop or office.
Shopping ads
Product listings with photo and price for online stores, with your product feed set up and kept clean.
Performance Max
One campaign across Search, YouTube, Display, Maps and Gmail, guided by your conversion data.
Display ads
Image banners across websites and apps for awareness and offers.
YouTube ads
Short video ads for awareness, plus remarketing to people who already know you.
Remarketing
Ads that bring back visitors who looked at your site but did not enquire.
Account audits
A full review of an existing account to find wasted spend and missing tracking.
Before we spend
What do we set up before spending your budget?
If a result cannot be measured, we do not scale it. Every account starts with:
- Conversion tracking for calls, forms and WhatsApp chats.
- Google Analytics 4 and Google Tag Manager, connected to your account.
- A negative keyword list to block searches that will never buy.
- A check of the landing page your ads will send people to.
- A starting budget and a clear cost-per-lead target.
Google or Meta?
Should you run Google Ads or Meta ads?
They reach people at different moments. Many businesses use both, with Meta ads run by our social media marketing team.
| Google Ads | Meta ads (Facebook, Instagram) | |
|---|---|---|
| When people see you | While they search for what you sell | While they scroll their feed |
| Best for | Urgent needs and high-intent services | Visual products, offers and awareness |
| Good examples | Doctors, repairs, coaching, B2B services | Salons, restaurants, fashion, events |
| What matters most | Keywords and the landing page | The creative and the offer |
Ads for doctors
Can doctors and clinics run Google Ads?
Yes, within Google's healthcare ad policies and the NMC and NDC advertising rules. Google Ads for doctors and clinics usually include:
- Search campaigns for specific treatments, not just the clinic name.
- Call ads so patients can book with one tap.
- Location targeting around the clinic, so you pay only for nearby patients.
- Ad copy checked against the rules before it goes live.
Wasted budget
Is your Google Ads budget being wasted?
These are the problems we find most often in existing accounts. If you see two or more, ask for a free audit of your account.
- Broad keywords with no negative keyword list.
- No conversion tracking, so nobody knows which ads bring customers.
- Every ad sending people to the homepage instead of a relevant page.
- Ads running at hours when nobody answers the phone.
- Performance Max launched before there is any conversion data.
Industries
Which businesses get the most from Google Ads?
Any business that people search for when they need it. The ones we see work well include:
Healthcare
Clinics, dentists and diagnostic centres booking appointments from nearby searches.
Education
Schools and coaching centres running admission campaigns before each session.
Jewellery and retail
Festive and wedding season campaigns, explained in our guide to Google Ads for jewellery shops.
E-commerce
Shopping and Performance Max campaigns for online stores.
Real estate
Project and location campaigns that bring site-visit enquiries.
Local services
Repairs, home services and professional firms getting calls from people who need help now.
Cost
How much does Google Ads cost in Kolkata?
There are two parts: your ad spend, which goes directly to Google from your own account, and our management fee, which we quote after a free audit. For wider budgets, see our guide to digital marketing cost in Kolkata. Your ad budget depends on:
- What clicks cost in your category and city.
- How many competitors are bidding on the same searches.
- How many leads you want each month.
- We suggest a starting test budget once we have seen real keyword costs for your business.
Getting started
What do you need before starting Google Ads?
- A Google Ads account on your own business Gmail. We can create it for you, in your name.
- A website or landing page. If you need one, we build fast landing pages.
- Someone to answer calls and WhatsApp messages quickly when leads arrive.
- A clear offer or reason to choose you over competitors.
- A monthly ad budget you are comfortable testing.
Choosing an agency
How do you choose the right Google Ads agency?
Ask any Google Ads agency on your shortlist, including us:
- Will the ad account be in my name, with my own payment method?
- Do you set up conversion tracking before spending money?
- How often do you review search terms and add negative keywords?
- Will the report show leads and cost per lead, not just clicks?
- Is your fee separate from my ad spend, and is it clear?
Related services
What works well alongside Google Ads?
SEO
Ad data shows which keywords convert, and our SEO team uses it to rank for them without paying per click.
Landing pages
Better pages mean cheaper leads. Our web design team builds them to match your ads.
Ad creatives
Display and YouTube ads need strong visuals from our graphic design studio.
Full digital marketing
Ads, SEO and social in one plan with one report through our digital marketing services.
Our process
How we work, step by step.
- 01
Audit and tracking
Account audit (if any) and proper conversion tracking set up first.
- 02
Research and structure
Keywords, negatives, campaign structure and budget plan.
- 03
Launch
Ads, assets and landing page checks. Live within days.
- 04
Optimise weekly
Search terms, bids, ad copy and budgets reviewed every week.
- 05
Report
Monthly report on spend, leads and cost per lead, in plain language.
Why DotCreative
Why Kolkata businesses choose us.
Tracking before spending
If it cannot be measured, we do not scale it.
Search and SEO together
Ad data tells our SEO team which keywords convert.
No wasted clicks
Negative keyword lists from the first week.
Your account, your data
The account stays on your business Gmail, with full access for you.
Client words
Rated 4.9 on Google by the people we work for.
High-Converting Paid Advertising FAQ
Good questions, straight answers.
We have run digital marketing for 900+ businesses since 2016. Tracking is set up before any spend, search terms are reviewed every week, and your ads work together with our SEO, design and social teams under one monthly report.
It depends on your industry, competition and how many leads you want. We look at real keyword costs in your category during the free audit and recommend a starting budget you are comfortable testing.
No. Ad spend goes directly to Google from your own account. Our management fee is separate and quoted after the audit.
Yes. It is created on your own business Gmail and stays yours. We work on it with access you can remove at any time.
Campaigns usually go live within 3 to 5 days and enquiries can start right away. The first 4 to 6 weeks are spent bringing the cost per lead down.
Yes. Ads can lead to a WhatsApp chat or a phone call as well as a form, and we track each one as a lead.
Yes. Our team writes the ad copy, and our designers make the images and videos for Display, YouTube and Performance Max.
Yes. We audit it for wasted spend, missing tracking and poor structure, then fix what is holding it back.
Ads bring leads now and SEO brings cheaper leads later. Most growing businesses run both, and we plan them together.
Yes. Some of our clients are in other cities and states, and Google Ads can be managed for any location in India.
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Free website & SEO audit
Claim your free audit worth ₹2,000.
Drop your website address. A real person on our team reviews it and sends you 3 to 5 specific fixes within 24 hours.
- Real human review, not a bot report
- 3 to 5 prioritised fixes
- Yours to keep, no obligation
What we check
0/7
- 01Page speed & Core Web VitalsLCP, CLS and INP on mobile
- 02Mobile experienceTap targets, layout, font sizes
- 03On-page SEOTitles, meta, headings, internal links
- 04Technical healthIndexing, sitemap, robots, broken links
- 05Local SEOGoogle Business Profile & NAP consistency
- 06Conversion pathCTAs, forms, WhatsApp and call buttons
- 07Schema & AI search readinessStructured data, AI Overview visibility