- Posted On: 2020-03-16
- Posted By: Anjali
- Total Views: 167
In this digital age, a website is one of the most powerful marketing tools. People in the US spend more than 20 hours online every week and use their mobile devices for 5 hours a day. Nowadays, companies are expected by consumers to have an online presence (which includes a website). To them, companies that have a website look professional and trustworthy.
For small businesses, one benefit of having a website is to be found by consumers who are looking for their products/services. For this reason, a lot of companies invest in a website that has search engine optimization or SEO: 97% of users search online to look for local business and 93% of experiences on the web start with a search engine.
Surprisingly, Google has 3.5 billion searches on a daily basis and as of now, someone in the locality is searching for the product/service being offered by a particular company. However, it turns out that somebody else - not you - is getting the business.
65% of consumers use the website of a company to engage with the business. That is quite a big percentage. In addition, 93% of experiences on the web start with a search engine so companies should try to figure that out.
One more good reason for businesses to have a website is that based on research before consumers decide on purchasing, they use about three sources, in which 30% automatically strike a business considering they have no website.
When companies do not have a website, consumers tend to doubt them. As a matter of fact, in 2019, 75% of consumers admit that they made judgments on the credibility of a company based on their web design. People will most likely do business with companies they consider trustworthy and they are able to check a company's credentials, awards, and reviews by means of a website.
It doesn't mean though that a company can just go for any website design. If it has poor quality, it will not help. It only takes 10 seconds to make an impression on visitors and tell them what the business offers. Then, visitors will either stay longer or leave.
This is particularly true when it comes to B2B companies. People are directed to a site that tells them what they need to know. Also, they like instant gratification, meaning, when visitors land on a website, they expect their questions to be answered immediately like within 3 seconds:
This is a fast-paced world, wherein consumers want to get the information they need instantly. This means a company's website should have the answers to the above-mentioned questions without the need for them to scroll down the page.
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